These days, we no longer discuss new businesses as new businesses. Every new business is now a “startup.”  I guess to most, a startup often refers to a technology company, founded by a couple people or less, that has potential to bring in large amounts of investment capital and can scale quickly.  The term is used so often now to categorize new businesses, that we’ve even coined up the hashtag, #StartupLife, which is now tagged 377,329 times on Instagram alone.  I can’t go a day without seeing someone, somewhere, say or use the term “Startup Life.”