As a manager or HR professional, you understand that passionate and engaged employees are paramount to the success of your organisation.

Not only does this attitude help to ensure your business goals and objectives are their priority, but it also promotes your organisation’s positive working environment and contributes to your brand’s public image.

One way to help build an enthusiastic team is by implementing initiatives that are designed to boost employee engagement levels. This helps your employees feel they are a valuable part of your organisation.

To achieve your business goals, it’s important to employ the right people with the right skills and expertise. Attracting the best talent, however, is easier said than done.

Nowadays, job seekers are much more particular when it comes to choosing a suitable place to work – they want an environment where they feel valued, and their ideas are heard. They also look for an organisation with a culture that fits in with their own values and beliefs.

As such, your company needs to make a great first impression on potential employees.

One way to do this is through the receiving of positive reviews and ratings on employer insight websites like Glassdoor.

So, how can you use Glassdoor to form a positive perception of your business and ensure that you’ll attract the right people for each role?

Let’s find out.

Digital transformation is hot at the moment as companies look for new business models to see off the rivals disrupting their industries. But a growing body of research shows that most transformation projects are doomed to failure. One recent study found that nine out of 10 digital transformation projects do not live up to expectations.

As the global economy picks up speed, many companies are coming up against an unexpected problem: their growth strategies are making them less – rather than more - profitable. Companies facing this paradox are typically so focused on controlling costs that their management practices damage employee satisfaction and the quality of employees’ working lives. As a result, stress levels rise, employee engagement falls and the productivity of the people who are meant to deliver increased profitability nosedives.