As a manager or HR professional, you understand that passionate and engaged employees are paramount to the success of your organisation.

Not only does this attitude help to ensure your business goals and objectives are their priority, but it also promotes your organisation’s positive working environment and contributes to your brand’s public image.

One way to help build an enthusiastic team is by implementing initiatives that are designed to boost employee engagement levels. This helps your employees feel they are a valuable part of your organisation.

What is employee engagement?

Employee engagement is the measure of the level of motivation, passion and connection that each employee has with your company.

Their level of engagement indicates your team’s commitment to your organisation, as well as their relationships with the people they work with. It can also demonstrate their alignment with your company’s culture, values and goals.

While employee engagement is often associated with job satisfaction, it’s predominantly influenced by a variety of factors, including location, company culture and the characteristics of other employees.

As these aspects are likely to change over time, it’s important to measure employee engagement regularly to ensure that your organisation continues to address the needs of your team members.

To achieve your business goals, it’s important to employ the right people with the right skills and expertise. Attracting the best talent, however, is easier said than done.

Nowadays, job seekers are much more particular when it comes to choosing a suitable place to work – they want an environment where they feel valued, and their ideas are heard. They also look for an organisation with a culture that fits in with their own values and beliefs.

As such, your company needs to make a great first impression on potential employees.

One way to do this is through the receiving of positive reviews and ratings on employer insight websites like Glassdoor.

So, how can you use Glassdoor to form a positive perception of your business and ensure that you’ll attract the right people for each role?

Let’s find out.

About Vaisala

Vaisala is a global leader in weather, environmental, and industrial measurements headquartered in Vantaa, Finland. They have been solving global challenges with innovative measurement technologies for 85 years, and over the past nine decades have created thousands of innovations and taken significant technological leaps. 

As they hope to continue being a leader in the world of innovation, they recognize the importance of creating a positive work culture to foster wellness in their greatest asset -- their employees. Vaisala implemented the use of the VibeCatch employee engagement tool in order to dig deeper into their employee engagement and productivity. We sat down with their US HR Director to review the results and get some helpful insights.

The Context and the Challenges

Vaisala had identified that the traditional employee engagement platform they had been using wasn’t a sophisticated enough tool to produce the full results. 

They were looking for a tool which would enable a culture change and address employee engagement within their digital organization. 

Though the tool provided bar charts and response rates, it didn’t provide the type of in-depth analytics that allowed them the opportunity to have a big influence on employee wellbeing.