Feb 5, 2019 1:11:00 PM

Why Improving Your Corporate Culture Starts with Employee Feedback

Did you know that employee satisfaction really is the lifeblood of your business’ health?

All organisations – both big and small - are very reliant on how well they function from within. The internal processes and the staff who make it work have such an impact on everything from customer service and branding, all the way down to the bottom line. It’s no surprise really, as a ship can’t sail without a crew. But how happy does that crew have to be?

Let’s discuss how corporate culture works and why we want to improve it with employee feedback.

Corporate culture has been a focus for business over the decades, however it has become much more in the spotlight only recently as research has begun to show how much it affects morale and productivity, performance and ultimately, revenue and profit.

In this article, we talk about:

  1. How employee engagement, motivation and retention are all linked to how your people respond to your culture 

  2. Why it’s in your best interest to improve, and
  3. How to improve. 

corporate culture

What is corporate culture?

Sometimes referred to as workplace or organisational culture, Vibecatch defines corporate culture as the way the human element of your business acts and reacts to both itself, as well as internal and external influences. For example, corporate culture is how your team behaves when working together on a project, as well as out at lunch. It’s how they react to the overachiever and the person not pulling their weight. It’s how they celebrate wins and learn from losses. It’s also how they cope with change, customer demands, stress and praise.

We understand that it’s a bit of a nebulous topic which can be very difficult to define.

ERC defines it as “the character and personality of your organisation. It's what makes your organization unique and is the sum of its values, traditions, beliefs, interactions, behaviours, and attitudes.”

In Principles of Management, it’s defined as a system of shared assumptions, values, and beliefs that show people what is appropriate and inappropriate behaviour. 

However you define it, culture is ingrained in everything your business does and it can weigh heavily on your overall performance because it encompasses elements of human behaviour, psychology and interaction.

Download QWL White Paper

How does corporate culture impact businesses as a whole? 

Management tend to underestimate how much the culture has sway over their business. It’s easy to miss, as it’s just the day-to-day of things. Who has time to notice all the little subtleties and behavioural patterns that happen around the office, or more importantly, what they even mean?

How would you even measure or make sense of it? (That answer is coming soon!)
Regardless, it definitely has been shown to have an impact on factors such as turnover, absenteeism, productivity, customer satisfaction and more, which is why a good corporate culture can really help your business succeed in many areas.

To learn more, see our article: Why organisational culture is the key to success. This is why all businesses must be continually focusing on improving it. But how?

Improving your corporate culture starts with employee feedback

The internal culture of your business may seem very intangible and therefore difficult to act on or do anything about (as we mentioned above). However there are ways to get a real reading on it and, more importantly, learn how to act to develop it.
To improve your business’ culture, you need to engage with the very people who make it up: your workforce.

This means making them feel comfortable about giving you regular and honest feedback as well as suggestions which allow your business to review how they’re feeling about their work, their environment and everything else that they interact with on a daily basis.


By allowing them to provide this regular feedback and tracking the results in an accurate manner, they will gift you with powerful insights that can make improvements management would have probably never considered.
Providing your teams with that platform is a great way to start making a difference. But not all surveys and employee feedback campaigns were created equal.

How VibeCatch can help you track your corporate culture effectively

Average employee surveys are great, but they provide basic information at best. That’s because they are ongoing and underappreciated, and therefore largely ignored. Using these can lead to incorrect insights which end up being a waste of time in the first place. However, what does work is active, scientific-based listening and learning of our internal workforce to yield better (and trackable) results.

This is where the VibeCatch platform can help you.

VibeCatch is a Human Resources platform based on 15 years of proven research, offering you the opportunity to make a positive difference not just for everyone around you, but your business and customers too.
It’s simple and automated, which makes checking on your culture easy to ensure that your business is optimised.

How can your business benefit from a science-based approach?

We’d love to show you, so you can see it in action for yourself.

Book an obligation-free consultation and we’ll discuss your options to demonstrate how VibeCatch can help you help everyone.

company culture Employee Performance HR HR metrics HR Tech motivation QWL workplace culture employee engagement productivity continuous listening analytics


Posted by Juha Huttunen

Juha Huttunen
Juha is a Co-founder and the CEO of VibeCatch. A serial entrepreneur, technology enthusiast and geek with 15+ years of experience in startups, sales, leadership and growing business. To Juha, measuring improvements in performance and putting them in quantifiable and monetary terms is VibeCatch’s greatest strength.

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